The Underpass Project, NEUBAU

In response to this live brief with NEUBAU to apply an illustrative approach to producing promotional and conceptual materials for “The Underpass Project” I propose an AR (Augmented Reality) downloadable experience. This highlights the history of the space and it’s construction, as well as the present cultural and tourist routes it leads to. Users will interact with the experience by downloading an app and scanning on location QR codes with their phones to activate the animated illustrations that share directions and historical / cultural information.​